Charcoal, a champion ingredient derived from coconut shells in the Philippines, acts as a magnet and attracts and removes impurities. There are several methods for making charcoal, all which include burning coconut shells in a limited supply of oxygen. Charcoal has similar benefits on hair as it does on skin – it gently pulls out dirt, toxins and product build-up to help restore hair back to its natural radiance. Charcoal does not leave residue on the hair, leaving hair clean, manageable and full of body.